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« THE CHANGING FACE OF IRELAND... | Main | A FAMILY AFFAIR »
Wednesday
06Feb2008

LOW PRICES A HIGH PRICE?

What's all this outcry about the fact that Tesco is cutting the retail price of its standard whole chicken to £1.99? The store says bringing down the price of a bird from £3.30 will benefit "shoppers on a budget". But - guess what - yes, Animal Rights groups and Farmers are up in arms against this. In essence, lowering prices to shoppers for key value items such as chicken is being portrayed as a BAD thing! Total rubbish - Tesco should be applauded for thissince it meets what many shoppers want. If others feel unhappy about this - then let them go elsewhere and pay more. But this is a counter-inflationary move at a time when inflation is a key economic issue for the UK, and the attack on Tesco is chicken-brained.

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Reader Comments (15)

"The only reduction we make is in the price - not the welfare."

If he can prove that, then fine. If he cannot then euggghhh! How can anyone eat those disease ridden, thug controlled creatures. Good luck with that. Id rather cut back on spending elsewhere to spend more on clean, fair farming.

Wednesday, February 6, 2008 at 10:58PM | Unregistered Commenteralison

If he can't prove it, he can be sued. I believe Tesco are being truthful.

Wednesday, February 6, 2008 at 10:59PM | Registered CommenterDavid Vance

I think the concern is that Tesco's is not willing to make a loss on these chickens, but that it will reduce the price it is willing to pay the farms for the chickens. I believe, (though I could be wrong) that giant stores such as Tescos are able to exert control over their purchase prices, effectively telling the suppliers "we will only pay you 99p per chicken from now on", and the suppliers can do little but agree, as Tesco's is one of their main customers. Without their custom, the farmers cannot replace that income, so they are forced to sell at below production cost, and therefore to go bankrupt just a bit slower than if they refused to sell to Tescos at all. (edit: and as the farmers struggle to absorb the effect of the lower sales price to Tesco, they will have no choice in the long run but to cut their own costs, meaning that inevitably, quality WILL suffer).

I do understand your approval of this from the shopper's point of view, and I'm always up for a bargain. But I think we must look after our farming industry too. I don't like the way the big supermarket chains gang up against small farms.

Wednesday, February 6, 2008 at 11:03PM | Registered CommenterTom Tyler

I agree Tom. Either way via supermarkets someone suffers. Get rid of them :)

Wednesday, February 6, 2008 at 11:14PM | Unregistered Commenteralison

Off With Their Heads!

I refer of course to the chickens and the animal rights protestors of the sale.

Wednesday, February 6, 2008 at 11:16PM | Unregistered Commentermahons

Mahons: I would have been an excellent Liz 1

Wednesday, February 6, 2008 at 11:40PM | Unregistered Commenteralison

"...clean, fair farming."

they're chickens, who cares about being fair to chickens?

Thursday, February 7, 2008 at 12:02AM | Unregistered Commenterac1

Oh man I thought my comment would really wind Alison
up

Thursday, February 7, 2008 at 01:21AM | Unregistered Commenterac1

99p per chicken paid to the farmer...not even remotely close. Divide that by a third and you're getting close.

Thursday, February 7, 2008 at 01:55AM | Unregistered CommenterQ4Andy

The amount seems paltry.

Thursday, February 7, 2008 at 02:25AM | Unregistered CommenterRoss

The animal rights activists would rather people starved. We're cockroaches, according to them. No right to be here.

Thursday, February 7, 2008 at 05:41AM | Unregistered CommenterMonica-Not In Philly Anymore

Eat a Tesco chicken a week and you'll be antibiotic resistant in six months. They pump more antibiotics into chickens than they do feed. No wonder we're all getting sick. The age of your cheap chicken is around 35 days yet look at the size of it. Imagine your toddler being 25 stone and you're looking at roughly the rate of forced growth that's going on. On the up side, David, because I know you appreciate your cheap chicken, they do cut the sores and scabs off before they put the bird in the shrink-wrapped packet. Which is why it's probably best if you don't examine the carcase too closely. The sores and scabs are caused by sitting in ammonia all day, by the way, the ammonia coming from their own piss and shit. Mmmmm. Lunchtime seems so far away...

Thursday, February 7, 2008 at 09:23AM | Unregistered Commenteraoife

Last night BBC news showed the reality behind cheap chicken - birds staggering around and barely able to stand up. They are fattened up and killed within six weeks of hatching, and the conditions are appalling. Each morning the dead have to be removed and of course the shit is everywhere in the vast sheds.

It is animal cruelty for the sake of cheap and not particularly healthy food, and of course the farmers get little out of it. This is what I would call unsustainable.

Thursday, February 7, 2008 at 09:50AM | Registered CommenterPeter

Nothing winds me up AC1. hahahaha

Seriously though Aoiffe is right - why would anyone want to actually consume that. Yuck.

Thursday, February 7, 2008 at 10:23AM | Unregistered Commenteralison

I've seen one or two of those documentaries too. I'll definitely try to buy more from my local butcher in future.
Plenty of decent farmers out there that take great care and pride in the upkeep of there animals, its only the actions of a small few due to market pressures that bring the rest into disrepute.

Thursday, February 7, 2008 at 10:49AM | Unregistered CommenterQ4Andy

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