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responsible, or responsibly?

At this special time of the year, the t.v. screens are flooded with adverts for sales of furniture, electronics, clothing. Fair enough, if the marketing people want to pull the punters in, they reduce the prices from inflated levels to more acceptable numbers, and after all, that's what it's all about. But have you noticed a slightly sinister message in adverts for one type of product? Booze, in all it's many forms is the target of a slightly twisted message; at least that's what seems to be happening as far as I can tell.

The message, on screens all over the United Kingdom is seemingly simple, when they all say the same thing:-

Drink XXXXXXXX responsibly!

Has anyone ever thought to go behind this message, which is carried by all types of alcoholic beverage, from wines both fine and not-so-fine, through various beers and lagers to the blended and malt whiskies of Scotland. Let's be honest, apart from the very few connoisseurs of spirits or wines around, who can tell a vintage, a label or a distillery by the merest sniff of a cork, the vast majority of drinkers drink for effect; in other words, to feel a buzz, to get merry, or even to get smashed!

So our political overlords must have sent the word out to all the booze makers, and the message must have said, "Our strategy of twenty-four hour drinking hasn't worked, Britain is still getting drunk, so you must rein your customers in before we ban all booze adverts!"

Drink Responsibly! To any Englishman, Scots, Welsh or Northern Irishman, the message says only one thing,

The Labour Party must be p***ed already! 

 

Posted on Monday, December 31, 2007 at 11:02PM by Registered CommenterMike Cunningham in | Comments6 Comments

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Reader Comments (6)

Not too much drinking where i am at the moment, so let's not celebrate as yet another year goes by without a snog.
Happy new year Mike.

Monday, December 31, 2007 at 11:50PM | Unregistered CommenterJM

Happy new year everyone

Monday, December 31, 2007 at 11:59PM | Unregistered CommenterMartin

and again

Tuesday, January 1, 2008 at 12:00AM | Unregistered CommenterMartin

happy new year-- Colm whipped you ass again

Tuesday, January 1, 2008 at 12:01AM | Unregistered CommenterMartin

As Price Philip said about the Scots to a driving instructor - How do you keep them sober enough to pass the test ?
Brilliant.

Martin I even beat Colm at 01.04 - How sad.....

Tuesday, January 1, 2008 at 01:04AM | Unregistered CommenterCampbell

ack he isnt as competitive as he thought--not enough determination

Tuesday, January 1, 2008 at 01:21AM | Unregistered CommenterMartin

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